Phong Bui
Phong Bui is a curator, artist, and publisher of the Brooklyn Rail working for over 40 years in the contemporary arts industry.
THE CHALLENGE
Phong Bui needed to update his website to a more user-friendly web administrative platform as well as show more of his career over the past forty years. There was also a need to create a section to include the audience and make the website socially-engaged via adding events and a “participation” section allowing access to his interviews with leaders in the field and instagram feed.
PAIN POINTS
Showing other artists’ work only over showcasing his own projects• No curatorial section• Menu needed consolidation with clear CTA • Need to create a space for interaction beyond a view-only website (no events section) • The website was not responsive to mobile-design • Save time for web admin/studio assistant by transferring over to Squarespace
Image: 2019 Website, before re-design. This is a screenshot of the original website. The image displays a view of the artist’s library that shows his collection of other people’s works but not his own.
TEAM
Primary Team
Katrina Neumann, Lead Product Design, Branding, Business Strategist
Phong Bui, Product Owner
Nick Bennett & Cal McKeever, Digital Asset Assistants and Web Administrators
FINAL DESKTOP AND MOBILE
DESIGN SOLUTION
SHOWCASING MONUMENTAL WORKS AND EXHIBITIONS • CONSOLIDATED NAVIGATION MENU
DESIGN SOLUTION
Creating Social Interaction with Participation and Events Sections
DESIGN SOLUTION
Add a Curatorial Section archiving 40 years of work
